Te Tai Tokerau – Northland Ambassador

“If you think the scenery and landscapes are amazing, wait ‘til you meet the people!”

Te Tai Tokerau – Northland Ambassador Programme is a course designed for people engaging with both New Zealand as well as international visitors across beautiful Northland. The purpose is to help create storytellers and ambassadors who can connect with people and authentically engage with what all New Zealanders understand as ‘manaakitanga’ and ‘kaitiakitanga’.

The programme helps to build knowledge of the history, special places and people of Tai Tokerau – Northland  to proudly share with manuhiri; to extend an understanding of what it takes to authentically connect with visitors, to contribute to the ongoing and future success of Northland by providing simple tools to enhance visitor and customer experiences right across the region.

Participants engage in a three-hour workshop delving into the history and unique story of Te Tai Tokerau – Northland, including early Māori history and legends, experience of early explorers, missionaries, sealers and whalers, European settlers, signing of the Treaty of Waitangi, right through to the exciting regional growth and economy of today.

During this bespoke programme you’ll explore ways to connect, engage authentically and make a real difference to visitors from around NZ and the globe, ensuring they’re left with a highly memorable and lasting impression of the specialness of Tai Tokerau – Northland.

On successful completion of the programme and Ambassador quiz, participants will receive a Tai Tokerau – Northland Ambassador lapel pin.

Course Outcomes


It’s the small things that create the best visitor experiences. The programme will build on customer experience skills to focus on creating genuine connections with visitors old and new.


Be proud of the Te Tai Tokerau – Northland region and share this with visitors. It’s important to take ownership of the region by understanding and respecting the history and developing local area knowledge.


Learn the intricacies of different cultures. Build strong cultural knowledge of Te Tai Tokerau – Northland’s key markets to authentically connect with visitors and leave a lasting impression.


Tourism is a rapidly growing industry; this programme inspires participants to grow their business by providing tools to ensure a positive and memorable customer experience.