The programme helps to build knowledge of the history, special places and people of Tai Tokerau – Northland  to proudly share with manuhiri; to extend an understanding of what it takes to authentically connect with visitors, to contribute to the ongoing and future success of Northland by providing simple tools to enhance visitor and customer experiences right across the region.

Participants engage in a three-hour workshop delving into the history and unique story of Te Tai Tokerau – Northland, including early Māori history and legends, experience of early explorers, missionaries, sealers and whalers, European settlers, signing of the Treaty of Waitangi, right through to the exciting regional growth and economy of today.

During this bespoke programme you’ll explore ways to connect, engage authentically and make a real difference to visitors from around NZ and the globe, ensuring they’re left with a highly memorable and lasting impression of the specialness of Tai Tokerau – Northland.

On successful completion of the programme and Ambassador quiz, participants will receive a Tai Tokerau – Northland Ambassador lapel pin.

Course Outcomes

People

It’s the small things that create the best visitor experiences. The programme will build on customer experience skills to focus on creating genuine connections with visitors old and new.

Place

Be proud of the Te Tai Tokerau – Northland region and share this with visitors. It’s important to take ownership of the region by understanding and respecting the history and developing local area knowledge.

Culture

Learn the intricacies of different cultures. Build strong cultural knowledge of Te Tai Tokerau – Northland’s key markets to authentically connect with visitors and leave a lasting impression.

Future

Tourism is a rapidly growing industry; this programme inspires participants to grow their business by providing tools to ensure a positive and memorable customer experience.